Ecommerce Tracking and Analytics Services
As a relatively new industry, eCommerce is constantly evolving and bringing new innovations into the fold. It’s up to businesses to keep up with those changes and adapt if they want to make it big. New technologies, practices, strategies, and business models are all integral parts of the world of eCom, but sometimes it can be really hard to stay on top of all the developments.
Thankfully, with the help of custom eCommerce tracking, your job might be a bit easier. If you’re wondering how analytics and tracking play into all of this, we’ll address that in the following sections.
Why Is eCommerce Tracking Important?
Simply put, eCommerce tracking is the process of collecting and recording information about your visitors and customers. If you have an online store, this will allow you to monitor statistics and analyse data that can later help you tailor and personalise your website and reach out to your target audience. Quality information is the key to success in the modern era, and the eCommerce industry is no exception.
All big names rely on data to make decisions about the future progress of their websites. It helps them improve strategies, convert visitors, and ultimately generate more revenue for less cost. However, this entire process can be a double-edged sword — one wrong interpretation and all of your hard work will be for nought. This is where eCommerce analytics services come into play.
Whether you’re new in the business or trying to break through, you’ll need the freshest and most accurate data. This will allow you to stay ahead of the competition that may not have such information at their disposal. Keeping up with the current trends at all times is integral in the eCommerce industry.
What Data Can It Reveal?
Ecommerce web analytics will reveal a whole host of information you can use to your advantage. You’ll be getting invaluable marketing insights, customer behavioural tracking, and sales data. Detailed metrics like cost per acquisition, average order value, customer lifetime value, average conversion rate per customer, and more will be at your fingertips.
There are several advantages of solid eCommerce analytics. Let’s go over some of them:
- Customer segmentation — Thanks to the data you received, you’ll be able to group your users based on their qualities. Apart from the usual info like age, gender, and location, you’ll also know the type of device they’re using, the amount of time they’ve spent on a page, and their purchase behaviour. Into this you can add customer tagging through the inclusion of automated workflows built in Zapier and Make.com
- Targeting behaviours — Once you’ve collected your users’ data, you’ll be able to customise your content to fit their demands. As a result, your potential customers will be getting a more personalised experience, with products and advertisements tailored to their demands. Using conditional controlflow statements in Shopify’s page templates, such as
{% if customer.tags contains ‘VIP’ %} {% include vip-spring-sale-promo.liquid %} {% endif %}
- Keeping track of progress — As you continue to track and collect data, your database will become larger and larger. Having this sort of information at your disposal will help you see whether your eCommerce business is moving in the right direction. If not, you could easily adjust your strategy and make modifications that will enable you to change your course.
Who We Are
We’ve been in the business of facilitating the growth of eCommerce enterprises for over a decade. After a thorough website and analytics systems audit, we’ll be able to identify critical issues and help you implement solutions. We provide eCommerce analytics services, starting with the implementation of robust and accurate data tracking, and then configuration of proper analytical calculations to help you see and understand your data, and come up with effective decision-making strategies to will bring more traffic to your site - based on what is already working (no guesswork!)
Our experts will propose viable solutions in an agreed-upon time frame, test and refine them, and help you grow your eCom business. If you want to realise your full potential with the help of enhanced analytics, don’t hesitate to contact us. Schedule a call, and we’ll do everything possible to ensure you stay ahead of your competition.
Final Thoughts
The importance of eCommerce tracking and analytics in this day and age is undeniable. If online trading businesses want to grow, they’ll need to start using tracking tools or services sooner rather than later.
Doing so will allow you to get to know your users better and help you plan and assess future growth strategies. Relying on old or inaccurate data will only do your business a disservice. You need to stay on top of things at all times, especially in such a fast-growing industry, which is why analytics and tracking will be your faithful companions on your way to the top.